Jambalaya
Client
Fleer Corporation
Description
The trading card market is a very unique category. Because a product launches every month, and you are competing against literally hundreds of brands, there is a need to have products that really stand out from the crowd. Our solution at Arena Design has been to use printing innovations to complement the distinctive graphics. Creating an emotional association that customers form with the trading cards. Just some of the technologies we have utilized are; printing on wood, metal, plastic and leather. Die-cuts, holographic foil, lenticular, sculpt embossing, laser die-cuts, and etched foil. The Jambalaya insert set was printed on a dimensional lenticular stock, with the player being backed up by white. This allowed the player to appear to be popping off the card surface. We also used a foil stamp and die-cut to make it more unique.
